I know so many of us do not have a pinterest account, but so many of us DO! If you have a business that caters to women, you definitely need to check out the info below and reconsider....
Some facts:
Here is what Irfan Ahmad on SocialMediaToday.com writes:
Because of these numbers, it seems you have no choice but to leverage Pinterest, especially if your businesses caters to women. And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "How To Become a Pinterest Warrior" that breaks down everything you need to know about the visual based social network - Pinterest. Here are some key takeaways:
1. Set up your business account
Choose your business type: This will make it easier for people to find you.
Link and verify for your website: So people know this is your official profile and can see your full URL.
Include your location: Especially if you are a local business.
Upload your profile picture: One that us easily related to your brand.
2. Creating your boards
Begin with 5 - 6 boards with at least 10 pins each.
Use Keywords in your boards titles.
3. Start pinning:
Pinterest is all in the visuals. In order to grow your following, you need to be sharing appealing, high-quality images. For better understanding of the platform, look at what your competitors are sharing and repinning, what's working for them, what isn't, and see what you can replicate and improve upon!
Here is the full graphic on this Pinterest article from SocialmediaToday.com. It's pretty thorough in laying out an entire strategy on how to maximize Pinterest for your business. (source)
Some facts:
- Pinterest has 70 million active users worldwide.
- Pinterst is a woman's world consisting of 80% women, creating 92% of the pins/posts.
- Content & engagement has a significantly longer life span on Pinterest than on Twitter and FB. A twitter post last 5-25 minutes, on FB its 80 minutes, on Pinterest - 1 WEEK!
- User engagement is also longer than Twitter and FB with an average time of 14.2 minutes per post!
- The social network also generates more traffic than YouTube, Google+ and LinkedIn combined.
- When it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter.
Here is what Irfan Ahmad on SocialMediaToday.com writes:
Because of these numbers, it seems you have no choice but to leverage Pinterest, especially if your businesses caters to women. And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "How To Become a Pinterest Warrior" that breaks down everything you need to know about the visual based social network - Pinterest. Here are some key takeaways:
1. Set up your business account
Choose your business type: This will make it easier for people to find you.
Link and verify for your website: So people know this is your official profile and can see your full URL.
Include your location: Especially if you are a local business.
Upload your profile picture: One that us easily related to your brand.
2. Creating your boards
Begin with 5 - 6 boards with at least 10 pins each.
Use Keywords in your boards titles.
3. Start pinning:
Pinterest is all in the visuals. In order to grow your following, you need to be sharing appealing, high-quality images. For better understanding of the platform, look at what your competitors are sharing and repinning, what's working for them, what isn't, and see what you can replicate and improve upon!
Here is the full graphic on this Pinterest article from SocialmediaToday.com. It's pretty thorough in laying out an entire strategy on how to maximize Pinterest for your business. (source)
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